The Indian Government is seeking to develop a comprehensive and overarching national policy on e-commerce. The Government’s Department of Commerce has set up a think tank for development of a Framework for National Policy on E-commerce.
India’s e-commerce sector is growing rapidly, with online retail projected to grow to $200 billion by 2026 from $15 billion in 2016. But challenges remain due to poor Internet penetration, inefficient delivery infrastructure in rural areas and financial inclusion issues. India was ranked 83rd in the UNCTAD (United Nations Conference on Trade and Development) B2C (Business‐to‐Consumer) E‐commerce Index, 2017, which evaluates the processes involved in an online shopping B2C transaction.